Jyan Yoga
July 2019

Corporate identity for yoga studio Jyan Yoga.

Logo

The logo incorporates the seed of life - a symbol comprising seven overlapping circles to create a singular flower. Traditionally, the seed of life represents the seven days of creation of mankind.

Balancing strength, grace and femininity, the logo reflects the personality of Jyan Yoga and its founder, Jiamin. Its bold center represents purity and love radiating outwards, reflecting Jyan Yoga's mission to be beacons of light and self-love.

Identity
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The colour scheme for Jyan Yoga uses gradients of calm, muted tones to emit a sense of serenity. Its irregularity is a reminder that life is in constant motion and ever changing.

We developed a floral pattern by overlapping the main logo, for use on namecards and other surfaces.

Application

Yoga mat:
​designed with fire sparklers stylistically representing alignment lines, coupled with a motivational message 'work in work out'. These act to bring a spark of cheer to its user.

Yoga block:
features a circular variation of the logo to be used in any orientation.

Client :
Jyan Yoga

​* Yoga photography by Jyan Yoga

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