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Mayfair
September 2021 A capsule collection of 100% linen clothing for lifestyle brand Our Barehands. The collection, titled 'Mayfair', was designed during a time when people started working from home more than at the office. I wanted to create functional pieces that were suitable for this new style of living. The pieces were to be comfortable to lounge in, yet smart enough to take work-related video calls in. I envisioned these pieces to take their wearer from their home office, to a quick grocery run, and on weekends, to brunch with friends after yoga in the morning. The collection was produced in a slow fashion format with sustainability for our earth and respect for our craftspeople in mind. Each design was developed in collaboration with artisans who were able to interpret my drawings into comfortable pieces that fit and move well with the body. Every piece is made upon order, allowing for customisation of size, and eliminating waste from overstock. 'Mayfair' capsule collection: Lilith Top Portland Panel Top Portland Panel Dress Pompeii Shorts Cottage Wrap Skirt Material: 100% Linen Scope: Product/Fashion Concept & Design Social Media Marketing Assets (Instagram Stories) Photography: Shermaine Law Model: Lidiya Pervak Produced by: Our Barehands Read the interview |
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