AI art generator Midjourney has been gaining traction since its launch barely a year ago. I took the opportunity to jump onto that bandwagon when Tatler Homes invited Studio Karyn Lim to be one of three interdisciplinary female talents to convey our unique take on August 2023 issue's “modern Asian” theme with the help of AI.
Snøwood is a fictional luxury resort nestled high in the mountainous woods somewhere in Asia. The name, Snøwood, is an amalgamation of the Chinese name for snow fungus—bai mu er—which translates literally as ‘white wood ear’. The large, billowy sculptures featured around the resort bear an aesthetic resemblance to snow fungus. The ‘o’ is typed as ‘ø’ to represent the Westernised influence globalisation has had on this Asian brand, and its desire to appeal to an international audience.
The amenities envisioned for this resort also draw inspiration from Chinese medicinal herbs and motifs. These include the Osmanthus Bar & Cafe, the White Willow Wellness Room and the Opal Lounge, which reference the plants, materials and colours associated with East Asian cultures.
Within the Snøwood brand, we created Snøglas, a glassware brand for the resort produced by local makers. Everything that the resort used was to be as eco-conscious as possible, as its visitors value wellness, high-quality products, and kindness to the earth and its inhabitants.
All images were created using Midjourney V5.2.
Client: Tatler Homes
Author: Hong Xinying
Snøwood is featured on the August 2023 cover of Tatler Homes Singapore.
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